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First, introduction

You can't win users through the functionality of the product, but users are usually attracted by a good user experience. A good user experience is intangible, but a great user experience is exciting, moving and impressive.

Graduation five years, along the way to constantly explore and adapt to changes in work content, unconsciously today embarked on the road of product manager, which has the heart of interest, hobbies, and career development guidelines. Maybe like Steve Jobs said: Stay hungry, and stay foolish. Work and spare time, spent a lot of time learning, exploring, trying and summarizing, always hoping to design a better, even great user experience one day. This article summarizes some issues that user experience designers should pay attention to.

Two, a deep understanding of what is user experience?

Today, the term User Experience (UE\ UX) is becoming more and more popular in the technology and design industries, and is constantly being redefined.

The term "user experience" was first coined by Don Norman in the 1990s, saying that "user experience encompasses all aspects of end-user interaction with companies, services and their products." He mentioned inventing the term because he thought user interfaces and usability were too narrow, and he wanted to cover all the experiences of user and system interaction, including industrial design, graphics, interfaces, physical interactions, and manuals. In technical terms, user experience includes practical, experiential, emotional, meaningful, and valuable aspects of human-computer interaction and product-related.

Don Norman:UCSD design lab leader

But a lot of times people will unilaterally believe that the user experience is a software interface, and so on, thus falling into a one-sided understanding of UX. In fact, our lives are full of designed user experience. When we talk about "user experience," we usually mean everything that affects the interaction between users and products in the online world or in the real world.

Three. Define user experience designer's responsibilities.

The role of UX Designer can be said to be complex, multifaceted and responsible. Although UX design is a necessary part of product development, it is relatively new, so many people do not know exactly the responsibility and work of UX designers.

If user experience is the experience of all interaction between users and products, then user experience design is the process that designers try to determine the experience. Although the responsibilities of UX designers vary greatly from company to company and from project to project, most of them include the following:

3.1. product research

Product research, including user and market research, is the starting point for each UX designer to start a UX design project, and is the basis for good design. Let designers be able to make decisions based on real data instead of making assumptions. The reason why product research comes first is that it is possible to acquire and understand users'behavior, goals, motivations and needs through product research.

Product research helps UX designers understand industry standards, identify risks and opportunities for products in specific areas, and prioritize products among their many functions and features.

3.2. create user profiles and product usage scenarios

User portraits are virtual representations of real users, and target user models based on a large number of real data obtained from product and user research. A prototype is formed by distinguishing users into different types, extracting typical features, giving names, photos, demographic elements, scenes, etc. Personas are virtual, but they represent the behavior of a group of real users.

Once the user portrait is determined, the user usage scenarios can be analyzed and written, and the usage scenarios need to describe how the product is integrated into the user's life. Specific user use scenario classification includes the use of time, place, use of psychological state, use of equipment, the surrounding environment.